Zoobia Waqas

Head of Marketing

Zoobia (Zo) has built and currently leads all marketing strategy at Analytica42. With a passion for and expertise in scaling startups, she has a proven track record of turning vision into measurable success.

Before joining Analytica42, she was an early team member at Devo, where she played a pivotal role in scaling the company to Unicorn status. As part of the demand generation team, she established and led the global field marketing function, managing an international team and contributing to the company’s rapid growth.

Prior to Devo, she worked at a marketing agency, crafting tailored strategies for businesses across various industries, ranging from small startups to large enterprises. She graduated from Rochester Institute of Technology (RIT) in 2014 with a dual degree in International Business and Marketing.